We partner with integrity and transparency with communities, government and society for the advancement of the business and our partners. Our initiatives create enterprise opportunities for women and young people in our value chains as an investment for the future and transformation of South Africa
Competition Commission approval for the creation of CCBSA was received in May 2016 with a requirement that the public interest conditions agreed by the merging parties be honoured.
Among the merger conditions agreed to were that CCBSA would establish a fund for enterprise development in its agricultural value chain and contribute R400m towards this fund.
Separately, CCBSA agreed to increase the percentage of locally grown fruit used in all Appletiser’s fruit concentrates to at least 80% over the five years to 2021.
CCBSA has since established an Agricultural Development Fund and in 2017 made the first of five R80 million contributions which will go towards supporting black emerging farmers or suppliers of inputs for Appletiser and CCBSA products.
A solid governance structure has been created, with the appointment of an advisory board and establishment of the fund as a black trust – named the Mintirho Foundation – in line with the provisions of the BBBEE Codes of Good Practice.
The short- to medium-term focus of the fund will be on juice grapes farming after this was identified as an area requiring intervention to help meet a separate commitment under the merger conditions to increase local fruit inputs of Tiser products to 80%.
At the time of the merger, CCBSA was sourcing 15% of its grape juice concentrate locally. Since then, the local procurement of grapes used for juice concentrate for Grapetiser has increased significantly to 43,5% by end March 2017.This percentage will continue to increase in the next few years as agreed with the Competition Tribunal.
Women and youth
Local Distribution Programme
A key component of our growth strategy is our local distribution partner (LDP) programme. It is a partner programme under our Route to Market plan, which connects us to our smaller customers, mainly in the townships. It creates opportunities for entrepreneurs in distribution and job opportunities for people in economically marginalised communities, while establishing a vital link between CCBSA and smaller, informal markets. With the clear objectives of enabling growth in underserved markets and presenting these communities with empowerment opportunities, the growth trajectory is upwards only for the LDP programme.
We currently have 126 LDPs which are local community businesses, run by local people employing local people. The programme has created 450 job opportunities to date. 93% of LDP owners are equity appointments with 20% owned by black females.
Bizniz in a Box
Founded in 2015 and supported by the Small Enterprise Finance Agency (SEFA), Bizniz in a Box was established to make a meaningful and sustainable impact on youth unemployment and enterprise development. After successfully giving unemployed youth the opportunity to become entrepreneurs in the Free State, CCBSA’s innovative enterprise development initiative is being expanded across the country.
Young people currently constitute more than 35% of South Africa’s population and many of them face significant barriers to entering the formal job market.
Bizniz in a Box involves the selection, training, participation and eventual economic independence of a cross-section of township youth between the ages of 24 and 35. Successful candidates are enabled to manage and run their own stores in the area where they live. They are also provided with basic training in marketing and sales, stock management and finance management, and given access to funding.
Grow my Business
We reinvest capital in local businesses through our Local Distribution Partners (LDPs) and the Grow My Business training programme for small retail owners.
We have trained over 6 800 customers on the Grow My Business programme to grow their businesses sustainably into the future. With each trader supporting at least 4 people with their business income, this means nearly nearly 34 036 people have benefited from the programme. 95.2% of programme participants significantly increased their business skills and 98.4% reported a sales increase. Furthermore, 11.1% of owners were able to employ 1 or more person(s) as a result of the training.
IkamvaYouth equips learners from disadvantaged communities with the knowledge, skills, networks and resources to access tertiary education and/or employment opportunities once they matriculate.
CCBSA has funded five youth centres in partnership with IkamvaYouth since 2011.
The programme has impacted over 5 000 learners, with the overall statistics showing an impressive average pass rate of 86% across all our funded branches.
Schools Recycling Programme
This programme is a part of CCBSA’s commitment to collecting post-consumer waste and raising awareness about the importance of waste management and recycling among learners in regions where it has a presence.
The intention behind the programme is a simple one: to create a generation of South Africans committed to ensuring that discarded waste does not end up as litter or in a landfill site. Through this comprehensive programme, students learn to reduce, reuse and ultimately, recycle their litter and waste in order to create a cleaner South Africa.
Participating schools commit to collecting at least 1000kg of waste a month – at least 30% of which must be polyethylene terephthalate (PET) – and those with a monthly haul of more than 2 tonnes stand a chance of winning cash prizes to be used for the upgrading of their facilities.
The programme has gone from strength to strength in the six years since its inception, with a total of 597 schools participating in 2017, compared to 40 in 2011.
In 2017, 597 schools participated in the programme and collected 1 146t tonnes of PET, cans and paper. This year, the post-consumer waste collection target was exceeded by 40%.
Employee Volunteering Programme
Our Employee Volunteering Programme (EVP) gives our teams the chance to impact the communities in which we operate in a positive way. In 2013, we launched a revamped EVP that aims to give employees an opportunity to make a difference and empower local communities.
Our belief in employee volunteering is so strong that we have allocated one day of leave for every employee to engage in this programme. The day forms part of our leave structure and demonstrates our commitment to doing business the right way.
The EVP is also a significant investment for the business and one of our largest CSI projects, with an annual investment of over R5 million. In the last financial year we saw 74% participation from employees. This investment underpins case studies that show how employee volunteerism has boosted the morale of our employees.
By volunteering their time our employees are directly and indirectly making a meaningful contribution to the communities in which we have a presence, and we have witnessed the great impact they have had.
Through our Soul Ambassador programme CCBSA responds to disasters, provide humanitarian relief as well as ad-hoc requests for donations. Where we can, we give others a hand-up and support worthy causes.
We deliver this via direct funding from CCBSA or through resources and time executed by our Soul Ambassadors. Soul Ambassadors are CCBSA employees who are passionate about the community and give of their own time to deliver positive change in the communities where we operate. CCBSA supports these individuals by providing them with extra time outside of the one day community leave given to all employees to execute this work as well as funding to deliver the plan.
All projects should be closely aligned with our strategy and business imperatives.
The following organisations will be considered for funding:
- Registered Non-Profit Organisations (NPOs)
- Public institutions, for example clinics, old age homes, health institutions, orphanages, homes for the destitute, schools and crèches.
- Poverty alleviation or food security programmes or nutrition programmes (community gardens or food parcels)
- Maintenance or upgrading facilities (as per above)
- Skills transfer (professional effort) and mentorship
- Small Businesses focussed in delivering our key focus areas (preference to those operating in the green economy)
- Local communities for funding of community programmes
Organisations that do not qualify for soul funding
The following organisations do not quality for Soul funding:
Political and religious organisations (when projects are designed to facilitate the spread of their own ideology or beliefs)
- Third party organisations except for Disaster Management (e.g. Red Cross)
- Sponsorship for individuals
- Sports sponsorships
- Salaries, travel costs and related expenses
- Overdraft or debt reduction
- Events sponsorship (except for product request for charity fundraising events)
- Marketing campaigns
- Entertainment (e.g. music festivals)
- Commercial or profit-making businesses, groups or organisations
- Bursaries (these are handled by the Human Resource Department)
Requests should come from CCBSA areas of operation namely, all provinces in South Africa except for the Western Cape where we do not operate.