Mintirho Foundation

CCBSA helped to establish one of South Africa’s most successful agricultural empowerment projects that supports historically disadvantaged farmers and small suppliers of inputs.

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CCBSA Mintirho Foundation Fruit

The Coca-Cola Beverages Company South Africa (CCBSA) Mintirho Foundation was formed to promote the development of historically disadvantaged farmers and small suppliers of inputs in the CCBSA value chain through the funding of sustainable businesses. The foundation was formed as a result of the Competition Commision conditions agreed upon as part of the large merger between Coca-Cola Bottlers in South Africa.

CCBSA Mintirho Foundation Header Intro
CCBSA Mintirho Foundation Header Intro 2
Aims, beneficiaries and objectives

We anticipate achieving the aims of the foundation through funding starting at R1 million, using a range of financial instruments.

The fund offers expansion capital that enables increased production of existing capacity and commercialisation of historically disadvantaged farmers and small suppliers of inputs. This will enable them to supply CCBSA and Appletiser, as well as other end users, through strategic arrangements. This will also enable the creation of real social value in the form of increased profitability and job creation in those operations.

We also look at upstream and downstream businesses that provide support to enable the commercialisation of farmers in our value chain e.g. juicing, tanking etc.

The Founder

Coca-Cola Beverages Africa (CCBA) is the largest Coca-Cola bottling partner in Africa, accounting for about 40% of all Coca-Cola volumes sold in Africa. The company’s South African operations trade as Coca-Cola Beverages South Africa (CCBSA), which is the largest Coca-Cola bottler in South Africa. The Coca-Cola Company, has been investing in Africa for 90 years, since 1928, and is present in every African country, with over 70 000 employees across 145 bottling and canning facilities.

We are committed to the future of South Africa and its developing community. This forms part of our CCBA vision for sustainability and is expressed as:

  • REFRESHED AFRICA (our supply chain): We sustainably source our key agricultural ingredients, complying with industry standards, where applicable; and
  • EMPOWERED AFRICA (our employees and communities): We locally source 80% of our inputs with clear indigenisation projects in place to develop local suppliers, and we improve commercial viability for small scale farmers who supply us.
CCBSA Mintirho Foundation Trust
Establishment of the trust

The merger conditions that we have agreed with the Competition Commission are a reflection of our commitment. We have committed to set up a fund for the development of the agricultural value chain, particularly the support and training of historically disadvantaged developing farmers and historically disadvantaged or small suppliers of inputs for Appletiser SA and CCBSA products with a view to making them competitive and sustainable.

Our agricultural value chain includes grapes, lemons, oranges, litchis, mangos, peaches, apples, pears and guavas, all of which are consumed in our supply chain as juice or juice concentrate, and of course, sugar. This fund is held in a Trust which supports qualifying beneficiaries with grants, loans, equity and quasi-equity, as well as training and development

Vision

Our vision is to see:

  • A transformed agricultural sector;
  • Enable the creation of economic access to markets for historically disadvantaged and developing farmers;
  • Creation of strategic partnerships where we work together with likeminded stakeholders to deliver tangible economic value;
  • Become the most valued partner in Agricultural Development and
  • Ensure the sustainability of flourishing farmers and small suppliers of inputs.
CCBSA Mintirho Foundation Vision
Funding

The objective of the funds under the control of the Foundation is to support training of historically disadvantaged developing farmers (“Black Farmers”) and historically disadvantaged small suppliers of inputs (“Black Suppliers”) for products of the CCBSA Group and to provide the disbursement of grants/ loans/ equity as well as training, as contemplated in the BBBEE Codes of Supplier Development as defined in the BBBEE Act.

Visit the Mintirho Foundation website for the Qualifying Investment Criteria and to apply for funding.

Bongimpumelelo Trading Pty (Ltd)

Sugarcane

Vusumuzi Gumede developed the desire to become selfsustaining as a young farmer under the mentorship of his father, himself a medium-scale grower. When Vusumuzi acquired a long-term lease and a R1.5m loan from Gledhow Sugar Company, he was determined to make a success of the challenge ahead.

A Mintirho Foundation Trust grant could not have come at a better time, because he was able to replant 70ha of sub-standard ratoons and he is now on his way to settling the loan from Gledhow by December 2020 and kick off 2021 on a positive financial footing.

Any questions? Let’s talk.

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Rakesh Rajbally

Managing Director: South Africa

Rakesh is C-Suite leader with 26 years of experience in General Management, Sales, Marketing, Logistics and Finance within the FMCG space. He currently leads the South African business for Coca-Cola Beverages Africa. He has a strong growth mindset and has successfully led CCBSA’s Commercial business unit. He is a sought after thought leader in developing & implementing revenue growth and route to market strategies in both modern and emerging markets. Under his leadership CCBSA recently completed a R6bn/ $400m investment in an Affordability growth strategy. He has also led CCBSA’s strategic and operational Customer management and recently achieved the #1 ranking across FMCG in the Advantage survey for 2 consecutive years.

Rakesh leads the CCBSA executive team that has been instrumental in successfully leading a large organization across major transformation changes including the merger of six entities to form CCBSA, the Sugar Tax introduction, Talent diversity strategy and other major productivity initiatives. He is a trusted partner and builds trust-based relations with business partners, stakeholders, and authorities.

His purpose statement “We have 2 hands, one to help yourself, one to help others” reflects in the many young leaders he has successfully coached and mentored.

Janett Forbes

Commercial Excellence Director

Janett is a seasoned financial, logistics, and commercial executive who joins us from Vector Logistics previously a division of RCL Foods where she held position of Finance Director.

Prior to this, Janett was part of the Coca-Cola family, having occupied various senior roles of Finance Manager, Category Manager, Revenue Growth Manager and Channel Development Manager within ABI in 2002 and 2016.

Janett is a qualified Chartered Accountant (CA(SA), has a Bachelor of Commerce degree from Rhodes University in Grahamstown and a higher diploma in Accounting from University of Natal in Durban.

Desilan Pillay

Logistics Director

He joined the Coke system as a Unit Manager Designate at ABI Midrand in 2008. Desilan encompasses 20 years of management experience from companies including Afrox (Linde Group), the South African Breweries (ABI soft drinks and SABMiller – now ABInbev), and Unilever.  

He has a wealth of experience and a vast skillset within South Africa and across the African continent – all at executive levels. This includes, but is not limited to, project management, engineering, production (gases), packaging (FMCG), as well as operations management, financial management, sales and distribution, procurement, and planning (demand, supply, and production). Desilan has managed portfolios across end-to-end Supply Chain (Sourcing, Demand, and Supply Planning), Warehouse Management, Production, and Distribution, including Customer Care, After-sales and reverse logistics. He was also accountable for the delivery of service excellence in order fulfilment, cost of goods sold enhancement via strategic sourcing, and the overall cash optimisation (inventory) across the business. His most recent role before re-joining the CCBSA family is as the Chief Operations Officer at Anchor Holdings, one of the largest privately-owned warehousing companies in South Africa.

Desilan is a qualified Mechanical Engineer and has completed a Management Development Programme from UCT. His areas of expertise include building high performance teams and E2E supply chain and commercial acumen.

Desilan has been happily married for the past 16 years and has a 12-year-old daughter and 18-month-old twins – a boy and a girl. In his spare time, he enjoys seeing new sights locally and abroad. He is always planning his next trip to an exciting destination together with his family.

Nozicelo Ngcobo

Public Affairs, Communications & Sustainability Director

Nozicelo started her corporate career in 1994 when she was recruited by Sasol into their Management Trainee Programme of the top 16 academic graduates in South Africa – class of 1993. In addition to Sasol, Nozicelo has since worked for listed companies such as Telkom SA, South African Breweries (SAB) as well as multi-national organisations such as Philip Morris International (PMI). In 2020, Nozicelo joined Coca Cola Beverages South Africa (CCBSA) as Director for PACS.

Nozicelo has a demonstrable track record in successfully developing and managing corporate affairs and regulatory strategies for complex industries such as alcohol, tobacco and recently the beverages industry. Nozicelo has strong professional networks spanning more than 25 years in both public and private sectors. Her strategic insights, value creation, solutions orientation, strong business/political acumen, solid networks and ability to mobilise teams to successfully execute towards a common vision are just some of the many attributes she brings into any organisation.

Nozicelo is an advocate of human rights, animal rights and has a passion for youth/women empowerment.

Michael John Wilson

Finance Director

Michael started his working career at KPMG as a Manager and Trainee Accountant from 2002 until 2006. After completing his articles, his highest position held at KPMG was Audit Manager and Office Administration Manager. In 2006 to 2009, he worked at BASF South Africa (previously known as Engelhard South Africa), where he was appointed as Site Controller – Mobile Emissions Catalysts Division. He also served as a Team Leader for Finance when the company changed its ERP from JD Edwards to SAP. In 2009, Michael joined Coca-Cola Fortune (CCF) as Finance Manager – Business Support.

In 2015, he was assigned to the CCBA integration team as a Finance work stream member and later that year, Michael was appointed Finance Manager for Marketing, Sales and Distribution. Michael relocated to Windhoek, Namibia in January 2016 as Financial Director for Coca-Cola Beverages Namibia. In October 2017, Michael returned to Port Elizabeth as Group Financial Controller for CCBA, a position he currently holds. He serves on a number of boards and audit committees within the CCBA Group.

In 2000, Michael graduated with a B.Com (Accountancy) Degree from the University of Port Elizabeth and a year later, he completed his B. Com Honours (Accountancy) at the same university. He was admitted as a Chartered Accountant (CA) in 2005. In 2010, he completed his Executive Development Programme at the University of Stellenbosch Business School.

Moses Lubisi

Manufacturing & Technical Director

Moses has over 20 years of extensive experience spanning various industries such as Sugar, Food and Beverages, and Mineral processing, including 15 years within the Coca-Cola system, Moses brings a wealth of knowledge to this role.

His journey within CCBSA has seen him excel in positions ranging from Plant Manager, Regional Manufacturing Manager (Coastal) in CCBSA to Executive Director for Appletiser (Pty) Ltd. Before returning to CCBA within Group Office, Moses served as an Operations Director at Illovo Sugar (Pty) Ltd. His expertise lies in strategy formulation, governance and execution, with a focus on end-to-end value chain orchestration across manufacturing, warehousing, logistics and supply chain management.

Moses has held senior and executive management roles for over six years, overseeing regional and enterprise-level strategies, assets and resource allocation.

Agatha Masemola

Strategy and Performance Director

Agatha joined CCBSA in April 2020 from Absa Corporate and Investment Bank Africa, where she held various roles in the past nine years, including as Managing Principal for Strategy & Business Transformation and Chief of Staff to the Chief Executive of Barclays Africa Corporate Bank. She was a key figure in the build-out and integration of the Corporate Bank across 13 African markets.

Prior to joining Absa, Agatha was a Senior Management Consultant in Strategy and Innovation at Deloitte Consulting, South Africa. At Deloitte, Agatha worked on several executive-sponsored strategy and innovation projects across various sectors, as well as driving new business development. Prior to Deloitte, she worked in Life Sciences R&D for over ten years, both as a full-time researcher with publications in peer reviewed journals, and as a Portfolio Manager & COO for a biotechnology fund management, focusing on investment in early-stage biotech ventures and commercialisation.

Agatha holds a PhD in Medical Biochemistry from the University of Cape Town and has completed post-Doctoral research in South Africa and the USA. She obtained her BSc (Biochemistry and Physiology) and MSc (Biochemistry) from the University of the North. She completed a Management Advancement Programme at Wits Business School to help her transition from laboratory to business.

Agatha loves to travel and enjoys experiencing different cultures and sampling local cuisine.

Hannes Prinsloo

Country Sales Director

Hannes comes with a wealth of experience and strong commercial operations expertise stretching over 30 years within the Bottling system; truly an example of “home grown timber”.

In his most recent role, of General Manager Commercial, he managed the Revenue Growth, Route to Market, Category management, Channel Development and Knowledge and Insights. His previous experiences include that of General Manager Operations, District Manager and National Account Manager.

Among his career achievements, he counts being inducted as a Grand Master in 2021, which is a true testament to his passion for people, strong work ethic, and unwavering commitment to performance. The Masters are seasoned professionals in our core functions (Commercial, Logistics & Manufacturing) who have consistently delivered exceptional results in their 20-plus years of service in the organisation. CCBSA bestows its highest honour these professionals who have shown exemplary commitment, fortitude, passion, loyalty and most importantly, value-adding leadership.

In May 2023, at the annual Coca-Cola Beverages Africa (CCBA) General Management Meeting (GMM) Awards, he was honoured to receive the CEO Award, which honours exceptional leadership that sets a clear example of consistently living our values. In his leisure time, Hannes follows a wide variety of debate platforms and sports.

Mkuseli Dlikilili

Human Resources Director

Prior to Mkuseli’s appointment to CCBSA, Mkuseli was Group Executive: Human Resources at Pioneer Foods, he  worked for leading South African organisations, including Eskom, SAB, Dulux and Portnet.

Mkuseli’s extensive experience in the FMCG environment includes playing a leading role in Pioneer Foods’ successful listing on the JSE and the integration of SA Dried Fruit and Ceres Fruit Juices. Mkuseli is passionate about empowering and developing people to realise their full potential, as well as contributing positively to all the spheres of their lives, and the accentuation of human dignity. He describes himself as an authentic, resilient, reliable, courageous, humble, principled and value-based person, and a committed Human Resources professional.