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Category: News

We must lead by example to create a future in which all are equal – and safe

Equality in the workplace, home and society is critical 24 November 2022 – The 16 Days of Activism against Gender-Based Violence is an annual campaign that begins on 25 November, the International Day for the Elimination of Violence against Women and runs through International Human Rights Day on 10 December. The South African Government’s theme for […]

CCBSA  2023 Study Buddy Fund bursary programme application re-opens

JOHANNESBURG, November – Coca-Cola Beverages South Africa (CCBSA) has opened the application process for its Study Buddy Fund bursary programme. The Study Buddy Fund was launched in 2021 and assisted 55 deserving young people across communities in which CCBSA has operations, to access tertiary education. The Fund pays for full tuition, accommodation fees, as well […]

CCBSA supports 44 entrepreneurs to grow local economy in Limpopo

MOKOPANE, 16 November 2022 – The small business sector in Limpopo received a massive boost this week when 44 young entrepreneurs were the recipients of customised Bizniz in a Box (BIB) solutions from which to run their enterprises from. Coca-Cola Beverages South Africa (CCBSA), which runs the BiB entrepreneurship programme, had selected the young business […]

150 traders across Gauteng receive trading equipment from Coca-Cola Beverages South Africa

10 November 2022 – The COVID-19 pandemic lockdown caused massive restrictions in the trading environment, creating an unfavourable impact on many households, and also affecting shoppers and traders. The Economic Reconstruction and Recovery Plan in South Africa presented in 2020 forms part of the government’s agenda to restore the economy to inclusive growth through job […]

CCBSA’s Khulanathi Fund feeds growth of black-owned suppliers

JOHANNESBURG, Sept 27 – Coca-Cola Beverages South Africa (CCBSA) has given fresh impetus to its R20 million-a-year SME Fund to accelerate the growth and development of small and medium enterprises. The company has committed R100 million over five years to help suppliers and SMEs access finance to deliver on existing or new contracts and promote […]

CCBSA clean ups

Local communities play their part to achieve a world without waste South Africa has a huge waste problem. According to the Department of Environmental Affairs’ State of Waste Report (SoWR), South Africa produced in excess of 54 million tonnes of waste in 2017. Of this total, the report estimated that a maximum of only 10% […]

CCBSA invests in black female leadership

This Women’s Month in South Africa, Coca-Cola Beverages South Africa (CCBSA) has announced that it has increased black female representation in leadership roles and senior management, from 89% representation in 2020 to 94% representation in 2021. This is reflective of CCBSA’s commitment to real transformation at board level, in its operations, and making a sustainable […]

Coca-Cola Beverages SA gives support worth almost R700,000 to five SMMEs in flood-hit eThekwini

DURBAN, 2 August 2022 – Coca-Cola Beverages South Africa (CCBSA) has provided support totalling almost R700,000 to assist five small business owners to help them get back on their feet following the impact of the 2021 civil unrest and the floods which devastated KwaZulu-Natal earlier this year. CCBSA’s Regional Public Affairs, Communication and Sustainability Manager, […]

CCBSA accelerates transformation and retains level 1 BBBEE status

28 July 2022 – Coca-Cola Beverages South Africa (CCBSA) has retained its level 1 Broad-Based Black Economic Empowerment (B-BBEE) status for following a rigorous verification process. The company attributes this achievement to strategic investments in amongst others, procurement which saw an increased spend with black-owned suppliers from 50% to just over 61% of its total […]

‘CLEAR RIVERS CAMPAIGN’ HITS DIRTY WATER SYSTEMS ACROSS SA ON MANDELA DAY

JOHANNESBURG, July 19 – A Mandela Day clean-up of river systems around South Africa, including drought-stricken Nelson Mandela Bay (NMB), could be vital to future water security in the region. This is according to Coca-Cola Beverages South Africa (CCBSA) acting Head of Sustainability Ntsako Baloyi during a Clear Rivers Campaign as part of Mandela Day […]

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MyCCBA

© Copyright CCBSA 2025 | All Rights Reserved
Edwin Fisher

IT Director

To enhance the alignment of IT capabilities with business needs, Edwin Fisher has been appointed IT Director for CCBSA, effective 1 January 2025. With 24 years of IT experience, including 12 years in senior leadership roles, Fisher has been with CCBA for 17 years, showcasing his deep understanding of the company’s IT landscape.

Under his leadership, CCBSA aims to drive its digitisation agenda, fostering agile, responsive, and integrated IT services that support employees and strategic objectives.

Basetsana-Bame Modimogale

Public Affairs, Communications & Sustainability Director

Effective 1 January 2025, Basetsana-Bame Modimogale has been appointed as Public Affairs, Communications, and Sustainability Director for CCBA South Africa. Modimogale’s appointment reflects CCBSA’s commitment to empowering its people and fostering leadership growth from within. 

Since joining the business in 2007 as a Trainee Account Manager, Modimogale has excelled in a series of leadership roles, including Sales Manager, Key Accounts Manager, Customer Manager TEG, General Manager Alternative Revenue Streams, and her most recent position as Country Lead: Customer Excellence National Accounts. In each role, she has demonstrated exceptional leadership, strong customer relationship management skills, and the ability to drive results through strategic partnerships.

Modimogale holds a BCom in Law, a BCom Honours in Strategic Management, and a Master of Business Administration (MBA). Her contributions to the business have been recognised through numerous internal and external awards, underscoring her impact and achievements.

Tony Smith

Human Resources Director

Tony brings a wealth of experience, with over 20 years in Human Resources, including 15 years at senior leadership and executive levels. He has a long-standing association with CCBSA. Over his 14 years with the company, he has gained a deep understanding of its business, culture, and people.

His extensive career spans unionised and corporate environments across industries such as Food and Beverages, Mining, Development Finance and Consumer Goods. He has held significant roles at leading organisations, including De Beers, Lonmin, the Industrial Development Corporation (IDC), Amalgamated Beverage Industries, and Unilever. His expertise positions him to lead the People and Culture function with a focus on fostering a workplace that aligns with CCBSA’s strategic objectives.

Rakesh Rajbally

Managing Director: South Africa

Rakesh is C-Suite leader with 26 years of experience in General Management, Sales, Marketing, Logistics and Finance within the FMCG space. He currently leads the South African business for Coca-Cola Beverages Africa. He has a strong growth mindset and has successfully led CCBSA’s Commercial business unit. He is a sought after thought leader in developing & implementing revenue growth and route to market strategies in both modern and emerging markets. Under his leadership CCBSA recently completed a R6bn/ $400m investment in an Affordability growth strategy. He has also led CCBSA’s strategic and operational Customer management and recently achieved the #1 ranking across FMCG in the Advantage survey for 2 consecutive years.

Rakesh leads the CCBSA executive team that has been instrumental in successfully leading a large organization across major transformation changes including the merger of six entities to form CCBSA, the Sugar Tax introduction, Talent diversity strategy and other major productivity initiatives. He is a trusted partner and builds trust-based relations with business partners, stakeholders, and authorities.

His purpose statement “We have 2 hands, one to help yourself, one to help others” reflects in the many young leaders he has successfully coached and mentored.

Janett Forbes

Commercial Excellence Director

Janett is a seasoned financial, logistics, and commercial executive who joins us from Vector Logistics previously a division of RCL Foods where she held position of Finance Director.

Prior to this, Janett was part of the Coca-Cola family, having occupied various senior roles of Finance Manager, Category Manager, Revenue Growth Manager and Channel Development Manager within ABI in 2002 and 2016.

Janett is a qualified Chartered Accountant (CA(SA), has a Bachelor of Commerce degree from Rhodes University in Grahamstown and a higher diploma in Accounting from University of Natal in Durban.

Nozicelo Ngcobo

Public Affairs, Communications & Sustainability Director

Nozicelo started her corporate career in 1994 when she was recruited by Sasol into their Management Trainee Programme of the top 16 academic graduates in South Africa – class of 1993. In addition to Sasol, Nozicelo has since worked for listed companies such as Telkom SA, South African Breweries (SAB) as well as multi-national organisations such as Philip Morris International (PMI). In 2020, Nozicelo joined Coca Cola Beverages South Africa (CCBSA) as Director for PACS.

Nozicelo has a demonstrable track record in successfully developing and managing corporate affairs and regulatory strategies for complex industries such as alcohol, tobacco and recently the beverages industry. Nozicelo has strong professional networks spanning more than 25 years in both public and private sectors. Her strategic insights, value creation, solutions orientation, strong business/political acumen, solid networks and ability to mobilise teams to successfully execute towards a common vision are just some of the many attributes she brings into any organisation.

Nozicelo is an advocate of human rights, animal rights and has a passion for youth/women empowerment.

Desilan Pillay

Logistics Director

He joined the Coke system as a Unit Manager Designate at ABI Midrand in 2008. Desilan encompasses 20 years of management experience from companies including Afrox (Linde Group), the South African Breweries (ABI soft drinks and SABMiller – now ABInbev), and Unilever.  

He has a wealth of experience and a vast skillset within South Africa and across the African continent – all at executive levels. This includes, but is not limited to, project management, engineering, production (gases), packaging (FMCG), as well as operations management, financial management, sales and distribution, procurement, and planning (demand, supply, and production). Desilan has managed portfolios across end-to-end Supply Chain (Sourcing, Demand, and Supply Planning), Warehouse Management, Production, and Distribution, including Customer Care, After-sales and reverse logistics. He was also accountable for the delivery of service excellence in order fulfilment, cost of goods sold enhancement via strategic sourcing, and the overall cash optimisation (inventory) across the business. His most recent role before re-joining the CCBSA family is as the Chief Operations Officer at Anchor Holdings, one of the largest privately-owned warehousing companies in South Africa.

Desilan is a qualified Mechanical Engineer and has completed a Management Development Programme from UCT. His areas of expertise include building high performance teams and E2E supply chain and commercial acumen.

Desilan has been happily married for the past 16 years and has a 12-year-old daughter and 18-month-old twins – a boy and a girl. In his spare time, he enjoys seeing new sights locally and abroad. He is always planning his next trip to an exciting destination together with his family.

Michael John Wilson

Finance Director

Michael started his working career at KPMG as a Manager and Trainee Accountant from 2002 until 2006. After completing his articles, his highest position held at KPMG was Audit Manager and Office Administration Manager. In 2006 to 2009, he worked at BASF South Africa (previously known as Engelhard South Africa), where he was appointed as Site Controller – Mobile Emissions Catalysts Division. He also served as a Team Leader for Finance when the company changed its ERP from JD Edwards to SAP. In 2009, Michael joined Coca-Cola Fortune (CCF) as Finance Manager – Business Support.

In 2015, he was assigned to the CCBA integration team as a Finance work stream member and later that year, Michael was appointed Finance Manager for Marketing, Sales and Distribution. Michael relocated to Windhoek, Namibia in January 2016 as Financial Director for Coca-Cola Beverages Namibia. In October 2017, Michael returned to Port Elizabeth as Group Financial Controller for CCBA, a position he currently holds. He serves on a number of boards and audit committees within the CCBA Group.

In 2000, Michael graduated with a B.Com (Accountancy) Degree from the University of Port Elizabeth and a year later, he completed his B. Com Honours (Accountancy) at the same university. He was admitted as a Chartered Accountant (CA) in 2005. In 2010, he completed his Executive Development Programme at the University of Stellenbosch Business School.

Moses Lubisi

Manufacturing & Technical Director

Moses has over 20 years of extensive experience spanning various industries such as Sugar, Food and Beverages, and Mineral processing, including 15 years within the Coca-Cola system, Moses brings a wealth of knowledge to this role.

His journey within CCBSA has seen him excel in positions ranging from Plant Manager, Regional Manufacturing Manager (Coastal) in CCBSA to Executive Director for Appletiser (Pty) Ltd. Before returning to CCBA within Group Office, Moses served as an Operations Director at Illovo Sugar (Pty) Ltd. His expertise lies in strategy formulation, governance and execution, with a focus on end-to-end value chain orchestration across manufacturing, warehousing, logistics and supply chain management.

Moses has held senior and executive management roles for over six years, overseeing regional and enterprise-level strategies, assets and resource allocation.

Agatha Masemola

Strategy and Performance Director

Agatha joined CCBSA in April 2020 from Absa Corporate and Investment Bank Africa, where she held various roles in the past nine years, including as Managing Principal for Strategy & Business Transformation and Chief of Staff to the Chief Executive of Barclays Africa Corporate Bank. She was a key figure in the build-out and integration of the Corporate Bank across 13 African markets.

Prior to joining Absa, Agatha was a Senior Management Consultant in Strategy and Innovation at Deloitte Consulting, South Africa. At Deloitte, Agatha worked on several executive-sponsored strategy and innovation projects across various sectors, as well as driving new business development. Prior to Deloitte, she worked in Life Sciences R&D for over ten years, both as a full-time researcher with publications in peer reviewed journals, and as a Portfolio Manager & COO for a biotechnology fund management, focusing on investment in early-stage biotech ventures and commercialisation.

Agatha holds a PhD in Medical Biochemistry from the University of Cape Town and has completed post-Doctoral research in South Africa and the USA. She obtained her BSc (Biochemistry and Physiology) and MSc (Biochemistry) from the University of the North. She completed a Management Advancement Programme at Wits Business School to help her transition from laboratory to business.

Agatha loves to travel and enjoys experiencing different cultures and sampling local cuisine.

Hannes Prinsloo

Country Sales Director

Hannes comes with a wealth of experience and strong commercial operations expertise stretching over 30 years within the Bottling system; truly an example of “home grown timber”.

In his most recent role, of General Manager Commercial, he managed the Revenue Growth, Route to Market, Category management, Channel Development and Knowledge and Insights. His previous experiences include that of General Manager Operations, District Manager and National Account Manager.

Among his career achievements, he counts being inducted as a Grand Master in 2021, which is a true testament to his passion for people, strong work ethic, and unwavering commitment to performance. The Masters are seasoned professionals in our core functions (Commercial, Logistics & Manufacturing) who have consistently delivered exceptional results in their 20-plus years of service in the organisation. CCBSA bestows its highest honour these professionals who have shown exemplary commitment, fortitude, passion, loyalty and most importantly, value-adding leadership.

In May 2023, at the annual Coca-Cola Beverages Africa (CCBA) General Management Meeting (GMM) Awards, he was honoured to receive the CEO Award, which honours exceptional leadership that sets a clear example of consistently living our values. In his leisure time, Hannes follows a wide variety of debate platforms and sports.

Mkuseli Dlikilili

Human Resources Director

Mkuseli is a seasoned HR executive with more than 25 years in the FMCG sector. He has also held HR management roles in the chemical industry and state-owned enterprises. Prior to his appointment at CCBSA, Mkuseli was Group Executive, Human Resources, at Pioneer Foods. He also worked for leading South African organisations including Eskom, SAB, Dulux and Portnet.

At Pioneer Foods, he gained extensive mergers and acquisitions (M&A) experience and his career highlights include integrating SA Dried Fruits (Pty) Ltd and Ceres Fruit Juices (Pty) Ltd into Pioneer Foods Group, unbundling Craft Box Corrugated for sale to New Era Packaging (Pty) Ltd, integrating Moirs, Bowmans Ingredients and Savoury Foods into Bokomo Foods, the acquisition of the Sanitarium Cereals and Belso Cereals Limited to form Bokomo Foods UK, unbundling Todays Frozen Foods to merge with Heinz Foods SA, integrating Retail Brands InterAfrica (Pty) Ltd into The Ceres Beverages Company, unbundling Quantum Foods, and listing Pioneer Foods on the JSE.

His previous board experience includes serving on the Advisory Board of the University of Stellenbosch Business School, SA Dried Fruit (Pty) Ltd Board of Directors, and Ceres Fruit Juices (Pty) Ltd and its successor, The Ceres Beverages Company (Pty) Ltd, Board of Directors. Mkuseli has mentored many managers who have risen to be leaders in their respective fields and industries.

At CCBSA his accomplishments include merging and integrating six legacy entities to form CCBSA, achieving 50%+ Women in Leadership and maintaining it for four successive years, from 31% at CCBSA inception in July 2016; and crafting the CCBSA Diversity & Inclusion strategy and successfully delivering on its objectives. He was also instrumental in CCBSA achieving Level 1 B-BBEE recognition status and has received numerous Skills Development Awards from the FoodBev SETA.

Mkuseli is passionate about nurturing, developing and empowering people to realise their full potential. He is steadfast in his belief in human rights, accentuating human dignity, and socio- economic transformation. He describes himself as an authentic, courageous, resilient, humble, principled and values-based person, and a committed HR professional who believes in positive psychology.

He holds the following qualifications: MA Industrial and Organisational Psychology from University of Cape Town (UCT), B.Admin (Hons) Industrial Psychology from University of the Western Cape (UWC), Certified Director from the Institute of Directors SA (IoDSA), and
Practitioner Diploma in Executive Coaching from the Academy of Executive Coaching (AoEC).