CCBSA’S BIB BOOSTS TOWNSHIP SMMES IN OLIFANTSFONTEIN
Johannesburg, 24 February 2023 – First launched in 2016, CCBSA’s BiB is primarily aimed at transforming aspirant entrepreneurs into fully-fledged business owners who can create a livelihood for themselves and others. Through BiB, Coca-Cola Beverages South Africa (CCBSA) has financially supported and provided training to over 700 entrepreneurs across the country.
Pirtunia Dhlamini, Public Affairs, Communications and Sustainability Manager at CCBSA in Gauteng said: “We believe that when companies grow their businesses the right way, not just the easy way, it will help create inclusive growth opportunities for communities and all their stakeholders, for a better-shared future. This informs our collective decision with our partners to invest in the SMMEs in our Host communities, such as Thembisa/Olifantsfontein.” Dhlamini added: “We are collaborating with longtime partners, the Gauteng Department of Economic Development (GDED) and The City of Ekurhuleni’s Olifantsfontein Cllr. Derek Thomson to launch the CCBSA 2023 BiB Hawker Stalls as part of our economic inclusion programme to empower small, micro, and medium enterprises (SMMEs) in this community.”
The partnership has invested around R1 million in upgrades of the seven small businesses, including five food outlets and two car washes. Their trading infrastructures were upgraded to conducive food outlets, and the car washes were provided with new structural building materials such as painting, outdoor benches, and other equipment to help them run professional businesses.
“Our youth are resilient and enterprising and have shown that they can start their businesses to create a livelihood for themselves. But disillusionment remains high, and now more than ever, we need a focused approach to tackle some of the challenges we face as a country. There is a need for all stakeholders to collaborate and co-create solutions that will bring hope to our young people, be it providing access to education or helping them build businesses”, says Dhlamini.
According to statistics from Trading Economics, South Africa’s unemployment rate was at 32.9% in the third quarter of 2022, down from 33.9% in the prior period and below market estimates of 33.4%.
“It is through initiatives such as BiB and collaborative efforts between the private and public sectors that we will see a gain in job creation and eventually eradicate poverty in our communities.” Dhlamini concluded: “We must continue to invest in the future of our women and youth in business”.
Bizniz in a Box is dedicated to creating opportunities for young people and integrating them in the economy. The aim it to contribute towards revitalising our township economies and supporting the country’s development agenda. It is created to transform aspirant entrepreneurs into fully-fledged business owners who can build businesses, create jobs, and provide a livelihood for themselves and others. For the last six years, CCBSA’s Bizniz in a box has contributed meaningfully to reducing youth unemployment by partnering with national and provincial governments, local municipalities, and development finance institutions. These partnerships have enabled entrepreneurs to develop businesses, improve their skills, access capital, improve supply chain development and inspire hope. To date, the initiative has trained over 700 entrepreneurs.
Coca-Cola Beverages South Africa (CCBSA) is a proudly South African company which began operating as a legal entity in July 2016, after the merger of six non-alcoholic ready to drink bottling operations. We are level 1 B-BBEE empowered company. We employ over 7000 people at 13 manufacturing facilities across the country. As a subsidiary of Coca-Cola Beverages Africa (CCBA) and a bottler for The Coca-Cola Company, our vision is to refresh Africa every day and make our continent a better place for all. We manufacture and distribute Coca-Cola beverages that make life’s everyday moments more enjoyable, while doing business the right way. The result is shared opportunity for our customers, our employees, our communities, and our shareholders. We conduct our business ethically, transparently, and conscientiously. We espouse an inclusive business culture to reflect our African identity. We accelerate sustainable, profitable revenue growth across all categories and offer an innovative portfolio of products that respond to customer needs and consumer preferences. Profitability is important, but not at any cost. People matter. Our planet matters. We do business the right way by following our values and partnering for solutions that benefit us all.
Visit us at https://www.ccbagroup.com
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