CCBSA invests in critical SME skills development through its Supplier Skills Summits

Social Share:

Johannesburg – Coca-Cola Beverages South Africa (CCBSA) continues to make a major contribution to the development of a thriving business ecosystem in South Africa through its annual Supplier Skills Summits, that are meant to create platforms for entrepreneurs to develop critical skills, establish potential collaborations and forge long-lasting partnerships.


Over the past three months, CCBSA has hosted Supplier Skills Summits themed Innovation-Driven Growth and Access to Market Bootcamps across the country including Elgin, Western Cape, Gqeberha, Eastern Cape, Bloemfontein, Polokwane, Limpopo, Johannesburg, Gauteng. The next summit will be hosted in Durban, KwaZulu Natal 11 August.
The Johannesburg Skills Summit held in July, was hosted by Andile Khumalo from ‘I Am An Entrepreneur’, who facilitated the session with 61 business owners who supply various services and products to CCBSA. Technology entrepreneur Rapelang Rabana and Theo Baloyi, founder of Bathu, shared their expertise and experience, sparking robust engagement, creativity and progressive thinking.


CCBSA Managing Director, Velaphi Ratshefola, and Finance Director Walter Leonhardt spoke about insights they have gained over the years, including how to overcome challenging trading conditions and most importantly, diversify their businesses.


“For CCBSA, our commitment to entrepreneurship goes beyond providing entrepreneurs with market access. We realised that their success depends on signed contracts, building mutually beneficial relationships and most importantly, investing in them to ensure their success and sustainable profitable growth”, said Ratshefola. “But, having a positive attitude also attracts the right people and opportunities and helps turn every problem into a solution. This is what businesses need to be resilient and prosper”, he added.


Violet Lupuwana, Managing Director at Chumile Holdings said that this was the third Skills Summit she has attended and has found them invaluable: “What stood out for me this year is the lesson on technology and innovation. I now know the importance of improving customer experience and reinforcing my brand to help my business be more efficient and most importantly, not learning “what” makes a business successful but “how” it becomes successful.”

Now in its fifth year, the Supplier Skills Summits take place over several weeks across the country and have become a critical tool in the company’s efforts to reach hundreds of entrepreneurs to stimulate greater economic inclusion to help address unemployment and poverty in South Africa.


Each Supplier Skills Summit is followed by an Access to Markets Bootcamp, an exclusive networking event that connects SMMEs with senior executives of South African businesses to help facilitate introductions and engagement around opportunities offered by large corporates, amongst others, Scania and Barloworld.


The Summits are a series of workshops consisting of a mix of educational and skills development programmes, and business leadership content and critical insights drawn from data. The intention is to help entrepreneurs build key business and leadership skills for entrepreneurs and Small, Medium and Micro Enterprises in the CCBSA supply chain.
Ratshefola applauded the Summits, and said it will continue to be a platform for entrepreneurs to grow their businesses, create a better future for themselves, their dependents, and their communities across South Africa.


“By offering suppliers the opportunity to learn additional specialised skills from business leaders, who make decisions to procure their services, we hope that these entrepreneurs will be able to grow and expand their own small and medium-sized businesses,” adds Ratshefola.


At its Supplier Development Conference in 2019, CCBSA established a R100 million development Supplier Development Fund, later relaunched as the Khulanathi SME Fund. The fund was formed to assist, black owned enterprises in the CCBSA value chain, including young women. To date, the company has, helped transform the lives of over 1,000 suppliers, of whom more than half are black female-owned suppliers.

Related Press Releases

Coca-Cola Beverages South Africa Receives Prestigious Awards at Inaugural Worker Share Ownership Conference

Coca-Cola Beverages South Africa (CCBSA) received high recognition at the inaugural Worker Share Ownership Conference, organised by The Department of Trade Industry and Competition (dtic)....

Topco Media Sets the Stage for Robust Dialogue at the Future of Sustainability Conference 2024

This year is set to be pivotal for global sustainability initiatives across all industries and Topco Media is committed to fostering robust dialogue at the Future of Sustainability Conference scheduled...

CCBSA Study Buddy Fund bursary programme calls for student applications

Coca-Cola Beverages South Africa (CCBSA) has opened the application process to matric students and first time University applicants across the country for its Study Buddy Fund bursary programme for the...
© Copyright CCBSA 2024 | All Rights Reserved
Rakesh Rajbally

Managing Director: South Africa

Rakesh is C-Suite leader with 26 years of experience in General Management, Sales, Marketing, Logistics and Finance within the FMCG space. He currently leads the South African business for Coca-Cola Beverages Africa. He has a strong growth mindset and has successfully led CCBSA’s Commercial business unit. He is a sought after thought leader in developing & implementing revenue growth and route to market strategies in both modern and emerging markets. Under his leadership CCBSA recently completed a R6bn/ $400m investment in an Affordability growth strategy. He has also led CCBSA’s strategic and operational Customer management and recently achieved the #1 ranking across FMCG in the Advantage survey for 2 consecutive years.

Rakesh leads the CCBSA executive team that has been instrumental in successfully leading a large organization across major transformation changes including the merger of six entities to form CCBSA, the Sugar Tax introduction, Talent diversity strategy and other major productivity initiatives. He is a trusted partner and builds trust-based relations with business partners, stakeholders, and authorities.

His purpose statement “We have 2 hands, one to help yourself, one to help others” reflects in the many young leaders he has successfully coached and mentored.

Janett Forbes

Commercial Excellence Director

Janett is a seasoned financial, logistics, and commercial executive who joins us from Vector Logistics previously a division of RCL Foods where she held position of Finance Director.

Prior to this, Janett was part of the Coca-Cola family, having occupied various senior roles of Finance Manager, Category Manager, Revenue Growth Manager and Channel Development Manager within ABI in 2002 and 2016.

Janett is a qualified Chartered Accountant (CA(SA), has a Bachelor of Commerce degree from Rhodes University in Grahamstown and a higher diploma in Accounting from University of Natal in Durban.

Desilan Pillay

Logistics Director

He joined the Coke system as a Unit Manager Designate at ABI Midrand in 2008. Desilan encompasses 20 years of management experience from companies including Afrox (Linde Group), the South African Breweries (ABI soft drinks and SABMiller – now ABInbev), and Unilever.  

He has a wealth of experience and a vast skillset within South Africa and across the African continent – all at executive levels. This includes, but is not limited to, project management, engineering, production (gases), packaging (FMCG), as well as operations management, financial management, sales and distribution, procurement, and planning (demand, supply, and production). Desilan has managed portfolios across end-to-end Supply Chain (Sourcing, Demand, and Supply Planning), Warehouse Management, Production, and Distribution, including Customer Care, After-sales and reverse logistics. He was also accountable for the delivery of service excellence in order fulfilment, cost of goods sold enhancement via strategic sourcing, and the overall cash optimisation (inventory) across the business. His most recent role before re-joining the CCBSA family is as the Chief Operations Officer at Anchor Holdings, one of the largest privately-owned warehousing companies in South Africa.

Desilan is a qualified Mechanical Engineer and has completed a Management Development Programme from UCT. His areas of expertise include building high performance teams and E2E supply chain and commercial acumen.

Desilan has been happily married for the past 16 years and has a 12-year-old daughter and 18-month-old twins – a boy and a girl. In his spare time, he enjoys seeing new sights locally and abroad. He is always planning his next trip to an exciting destination together with his family.

Nozicelo Ngcobo

Public Affairs, Communications & Sustainability Director

Nozicelo started her corporate career in 1994 when she was recruited by Sasol into their Management Trainee Programme of the top 16 academic graduates in South Africa – class of 1993. In addition to Sasol, Nozicelo has since worked for listed companies such as Telkom SA, South African Breweries (SAB) as well as multi-national organisations such as Philip Morris International (PMI). In 2020, Nozicelo joined Coca Cola Beverages South Africa (CCBSA) as Director for PACS.

Nozicelo has a demonstrable track record in successfully developing and managing corporate affairs and regulatory strategies for complex industries such as alcohol, tobacco and recently the beverages industry. Nozicelo has strong professional networks spanning more than 25 years in both public and private sectors. Her strategic insights, value creation, solutions orientation, strong business/political acumen, solid networks and ability to mobilise teams to successfully execute towards a common vision are just some of the many attributes she brings into any organisation.

Nozicelo is an advocate of human rights, animal rights and has a passion for youth/women empowerment.

Michael John Wilson

Finance Director

Michael started his working career at KPMG as a Manager and Trainee Accountant from 2002 until 2006. After completing his articles, his highest position held at KPMG was Audit Manager and Office Administration Manager. In 2006 to 2009, he worked at BASF South Africa (previously known as Engelhard South Africa), where he was appointed as Site Controller – Mobile Emissions Catalysts Division. He also served as a Team Leader for Finance when the company changed its ERP from JD Edwards to SAP. In 2009, Michael joined Coca-Cola Fortune (CCF) as Finance Manager – Business Support.

In 2015, he was assigned to the CCBA integration team as a Finance work stream member and later that year, Michael was appointed Finance Manager for Marketing, Sales and Distribution. Michael relocated to Windhoek, Namibia in January 2016 as Financial Director for Coca-Cola Beverages Namibia. In October 2017, Michael returned to Port Elizabeth as Group Financial Controller for CCBA, a position he currently holds. He serves on a number of boards and audit committees within the CCBA Group.

In 2000, Michael graduated with a B.Com (Accountancy) Degree from the University of Port Elizabeth and a year later, he completed his B. Com Honours (Accountancy) at the same university. He was admitted as a Chartered Accountant (CA) in 2005. In 2010, he completed his Executive Development Programme at the University of Stellenbosch Business School.

Moses Lubisi

Manufacturing & Technical Director

Moses has over 20 years of extensive experience spanning various industries such as Sugar, Food and Beverages, and Mineral processing, including 15 years within the Coca-Cola system, Moses brings a wealth of knowledge to this role.

His journey within CCBSA has seen him excel in positions ranging from Plant Manager, Regional Manufacturing Manager (Coastal) in CCBSA to Executive Director for Appletiser (Pty) Ltd. Before returning to CCBA within Group Office, Moses served as an Operations Director at Illovo Sugar (Pty) Ltd. His expertise lies in strategy formulation, governance and execution, with a focus on end-to-end value chain orchestration across manufacturing, warehousing, logistics and supply chain management.

Moses has held senior and executive management roles for over six years, overseeing regional and enterprise-level strategies, assets and resource allocation.

Agatha Masemola

Strategy and Performance Director

Agatha joined CCBSA in April 2020 from Absa Corporate and Investment Bank Africa, where she held various roles in the past nine years, including as Managing Principal for Strategy & Business Transformation and Chief of Staff to the Chief Executive of Barclays Africa Corporate Bank. She was a key figure in the build-out and integration of the Corporate Bank across 13 African markets.

Prior to joining Absa, Agatha was a Senior Management Consultant in Strategy and Innovation at Deloitte Consulting, South Africa. At Deloitte, Agatha worked on several executive-sponsored strategy and innovation projects across various sectors, as well as driving new business development. Prior to Deloitte, she worked in Life Sciences R&D for over ten years, both as a full-time researcher with publications in peer reviewed journals, and as a Portfolio Manager & COO for a biotechnology fund management, focusing on investment in early-stage biotech ventures and commercialisation.

Agatha holds a PhD in Medical Biochemistry from the University of Cape Town and has completed post-Doctoral research in South Africa and the USA. She obtained her BSc (Biochemistry and Physiology) and MSc (Biochemistry) from the University of the North. She completed a Management Advancement Programme at Wits Business School to help her transition from laboratory to business.

Agatha loves to travel and enjoys experiencing different cultures and sampling local cuisine.

Hannes Prinsloo

Country Sales Director

Hannes comes with a wealth of experience and strong commercial operations expertise stretching over 30 years within the Bottling system; truly an example of “home grown timber”.

In his most recent role, of General Manager Commercial, he managed the Revenue Growth, Route to Market, Category management, Channel Development and Knowledge and Insights. His previous experiences include that of General Manager Operations, District Manager and National Account Manager.

Among his career achievements, he counts being inducted as a Grand Master in 2021, which is a true testament to his passion for people, strong work ethic, and unwavering commitment to performance. The Masters are seasoned professionals in our core functions (Commercial, Logistics & Manufacturing) who have consistently delivered exceptional results in their 20-plus years of service in the organisation. CCBSA bestows its highest honour these professionals who have shown exemplary commitment, fortitude, passion, loyalty and most importantly, value-adding leadership.

In May 2023, at the annual Coca-Cola Beverages Africa (CCBA) General Management Meeting (GMM) Awards, he was honoured to receive the CEO Award, which honours exceptional leadership that sets a clear example of consistently living our values. In his leisure time, Hannes follows a wide variety of debate platforms and sports.

Mkuseli Dlikilili

Human Resources Director

Prior to Mkuseli’s appointment to CCBSA, Mkuseli was Group Executive: Human Resources at Pioneer Foods, he  worked for leading South African organisations, including Eskom, SAB, Dulux and Portnet.

Mkuseli’s extensive experience in the FMCG environment includes playing a leading role in Pioneer Foods’ successful listing on the JSE and the integration of SA Dried Fruit and Ceres Fruit Juices. Mkuseli is passionate about empowering and developing people to realise their full potential, as well as contributing positively to all the spheres of their lives, and the accentuation of human dignity. He describes himself as an authentic, resilient, reliable, courageous, humble, principled and value-based person, and a committed Human Resources professional.