Our leadership

Velaphi Ratshefola

Managing Director

Velaphi is a well-rounded and experienced Operations and Sales Executive. His 26 years’ working experience spans across legal (two years), HR (eight years) and Sales and Operations (16 years). Velaphi started his career in the legal field and proceeded to spend eight years in HR in South African Breweries and Nampak. His 16 years’ experience in Sales Operations saw him get involved in business optimisation projects in SAB. He has led business optimisation and revenue growth initiatives in CCBSA which saw the business rationalise operations from 23 depots to 5 over a three year period, servicing a customer base which grew to 120 000 in 2015 from 40 000 in 2010. CCBSA’s customer loyalty scores improved from 68% in 2009 to 80.7% in 2015, second only to SAB in the South African FMCG industry. Under his leadership CCBSA’s Route to Market is globally renowned and has led to the creation of almost 1 500 local jobs and double digit sales growth in the traditional market class of trade. CCBSA’s market execution standards are amongst the best globally with RED coverage of 40 000 outlets monthly and 76% of the volume. CCBSA’s sales and operations teams have won multiple global and supplier awards under his leadership. Since his appointment as Managing Director at CCBSA in 2014, the business’ performance has consistantly improved, year on year. He is an inspirational and engaging leader who inspires loyalty and commitment from those he leads. In July 2016, Velaphi was appointed as the Managing Director at Coca-Cola Beverages South Africa (CCBSA).

Walter Leonhardt

Financial Director

Having occupied key roles in both the beer and soft drinks divisions of SAB, Walter has gained extensive experience in the beverage sector as a whole With a strong background in finance and business support, as well an in-depth understanding of the industry, Walter has brought exceptional skills and insight to his role as Finance Director at CCBSA. This has proven especially valuable in the context of challenging trading conditions in the past few years where he has led several large finance projects to optimise CCBSA’s productivity and vastly improve its systems. These include the centralisation and optimisation of CCBSA’s finance structure as well as its credit model which have delivered greater efficiencies and improved service to the business. Walter is a professional who pays meticulous attention to detail as well as being a seasoned and knowledgeable analyst in his field of expertise. Walter is also passionate about environmental issues, both in CCBSA and in his personal capacity. In July 2016, Walter was appointed as the Financial Director at Coca-Cola Beverages South Africa (CCBSA).

Agatha Masemola

Strategy and Performance Director

Agatha joined CCBSA in April 2020 from Absa Corporate and Investment Bank (CIB) Africa, where she held various roles in the past nine years as a Strategy Consultant, Chief of Staff within the Corporate Banking business. She was a key figure in the build-out of the corporate banking business across Africa.

Prior to joining Absa, Agatha was a Senior Management Consultant in Strategy and Innovation at Deloitte Consulting, South Africa. At Deloitte, Agatha worked on a number of executive-sponsored strategy and innovation projects across various sectors, as well as driving new business development. Prior to Deloitte, she worked in Life Sciences R&D for over ten years, both as a full-time researcher with publications in peer reviewed journals, and biotechnology fund management, focusing on investment in early-stage biotech ventures and commercialisation.

Agatha holds a PhD in Medical Biochemistry from the University of Cape Town and has completed post-doctoral research in South Africa and the USA. She obtained her BSc (Biochemistry and Physiology) and MSc (Biochemistry) from the University of the North. She completed a Management Advancement Programme at Wits Business School to help her transition from laboratory to business.

Henry Peek

Manufacturing & Technical Director

Henry joined the Coke system in 2009, having started his career at Unilever in 1997. After gaining experience in six diverse positions at Unilever, he moved on to SABMiller plc in the Group Technical function in 2005. Joining them as Group Manufacturing Development Consultant, he led the operational excellence development and alignment across SABMiller, as well as the operational integration of new acquisitions. 

 

Henry was also responsible for the compilation and roll-out of SABMiller’s Manufacturing 

Way across the SABMiller business as well as the development and implementation of the GEM (Global Evaluation of Manufacturing) process for operational excellence assessment and implementation. Additionally, he led operational on-boarding of new acquisitions in Colombia, Peru and Central America. Within our business, he played a critical leadership role in the Stabilise the Foundation (STF) project for Supply Chain. Henry’s academic achievements include graduating Cum Laude with a M.Sc in Chemical Engineering (NWU) and an MBA from Leicestershire Business School (UK). He’s excelled in leadership at every stage of his manufacturing career and the business has greatly benefitted from his combined manufacturing and profit-focussed leadership, as well as the invaluable experience gained from the strategic global business projects he’s led. 

Flora Jika

Logistics Director

Flora joined the Coke system in 2008 from a mining engineering background. . She worked in several roles including Depot Manager, Operations Services Manager and Regional Sales Execution Manager. In 2014, she joined the COF Supply Chain division as Head of Logistics, Strategy and Warehousing. In the newly formed CCBSA, she was appointed Logistics Services Manager.  

 

During her 11 years at CCBSA, Flora has been instrumental in spearheading several projects which include the change in the distribution delivery mode at ABI in 2012. This change resulted in the reduction of truck helpers, moving from a driver and four helpers to a maximum of a driver and one helper on a truck at a time. Flora also led the implementation of on-board invoicing with hand-held devices in CCBSA, to improve the customer experience at point of delivery and to ensure that proof of delivery is maintained. On board invoicing is live on over 90% of CCBSA volume daily. 

In her mandate to save costs through the most optimum distribution networks, Flora once again led the implementation of network optimisation at CCBSA by restructuring the distribution network, incorporating all the merged entities onto one network. 

Not afraid to go against the grain, Flora spearheaded activity-based resourcing on all the CCBSA sites. Activity-based resourcing ensures that human resources are aligned to activity on site, in warehouse and distribution. This ensures employees are only at work when needed, in line with the volume. This ensures that productivity is maintained from a cost perspective. 

Mkuseli Dlikilili

Human Resources Director

Newly appointed Human Resources Director Mkuseli Dlikilili joined CCBSA in March 2016. His most recent corporate role was that of Group Human Resources Director at Pioneer Foods. He has worked for leading South African organisations during his 25 year career, including Eskom, SAB, Dulux, Portnet and Pioneer Foods. He holds a Masters Degree in Industrial and Organisational Psychology from the University of Cape Town, is a member of the Institute of Directors in Southern Africa (IoDSA), and a member of the Institute of People Management (IPM). Mkuseli has extensive experience in the FMCG environment. In his various positions, he has been instrumental in enabling organisational competitiveness through effective people management solutions, initiatives and practices, aligning business and HR functional strategies to enable delivery on the business growth agenda, and fostering constructive relationships with organised labour. In July 2016, Mkuseli was appointed as the Human Resources Director at Coca-Cola Beverages South Africa (CCBSA).

Rakesh Rajbally

Commercial Director

Prior to his appointment as Commercial Director, Rakesh headed up CCBSA Sales and Marketing Operations. He joined CCBSA in 1996 and progressed over the years to lead CCBSA’s Commercial Sales and Marketing strategy – a role he has been in since 2010.  Rakesh has well-rounded experience having previously worked in senior roles in Sales, Warehousing, Distribution and General Management. He holds a B.Comm Degree in Marketing and Logistics and has travelled extensively around the world, leading various strategic benchmarking trips. He has also hosted various global companies at CCBSA for benchmarking exercises. He is a leading strategist in Route to Market, Sales and Marketing operations and Revenue Growth Management within the South African soft drinks market and is well respected among Coca-Cola bottlers globally. He has been a driving thought leader behind go to market strategies in both modern and emerging markets, including the introduction of Market Logistics Partners and world class sales execution at CCBSA. Under his leadership, CCBSA has won both local and global awards as well as gaining recognition for being the only Coca-Cola bottler in Africa to sell over 300 million unit cases.  Furthermore, CCBSA’s sales execution standards were recognised during the Coca-Cola Company’s Global Awards when CCBSA was awarded the Right Execution Daily (RED) 2020 Today Award and the RED Best in Class Full Process Award, competing against 57 entries from 38 bottlers in 26 countries.

Nozicelo Ngcobo

Public Affairs, Communication and Sustainability Director (PACS)

Nozi joins CCBSA from Tiger Brands where she held the position of Director: Group External Relations. In this role, she was accountable for Government, Stakeholder Relations, CSI, SED and BBBEE.

 

Nozi started her career at Sasol in 1994 as a Marketing Officer. From 1997 to 2000 she worked for BMI-Techknowledge (BMI-T) in different Market Research roles. In 2002, Nozi joined Telkom SA as Specialist: Research and Marketing Intelligence and later Specialist: Research and Knowledge Management. In December 2003, she was appointed Senior Specialist: Research Strategy and Comparative Analysis. Two years later, Nozi was promoted to Senior Manager: Parliament, Public Policy, Legislative Development & Regulatory and later Senior Manager: Regulatory Strategy and Governance.

 

In 2007, Nozi joined SAB as Executive: Government Relations within Corporate Affairs Central Office. In 2011, Nozi was appointed Executive: Regulatory Affairs and Government Relations for SAB until December 2015. In 2016, Nozi was appointed Head: Stakeholder Relations Southern Africa for Philip Morris International. She joined Philip Morris International after establishing her own consulting business, Kamali & Associates. Nozi has also previously consulted for the KO systems’ PACS team.

 

Nozi holds a national diploma in Marketing and a Bachelor of Technology: Marketing from Technikon SA, a diploma in Telecommunication Policy and Environmental Regulation from WITS Business School. Nozi also holds a diploma in Project Management from Damelin, a B.Com Marketing degree from Unisa as well as a Senior Management Development Programme qualification from GIBS. In 2006, Nozi completed an MBA through GIBS at Pretoria University.