CCBSA Celebrates Recycling Month: ‘’Every bottle has a story’’

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Cleaning & Greening: CCBSA embarks on recycling and sustainCCBSAlity drivee

September 2014: Hundreds of Amalgamated Beverage Industries (CCBSA) staff volunteers will take part in several events around the country this month as part of the company’s commitment to doing business in a sustainable manner. Several initiatives taking place in Gauteng and KwaZulu-Natal this week will focus on addressing cleaning and greening issues as well as focus on recovering as many PET (Polyethylene Terephthalate) and cans as possible, together with help from community members and various other stakeholders.

“By involving especially the community and schools in our Recycling Month initiatives, we also hope to embed a culture of sustainCCBSAlity that will see them taking responsibility for their own growth and development, encourage environmental conversations and raise future stewards of our environment, ‘’ says Director Corporate Affairs, says Tshidi Ramogase.

In addition to working with communities and schools, several stakeholders have also been invited to join in the initiative to find a lasting solution in addressing this problem, which has as its theme ‘Every Bottle Has a Story’. These include schools, Industry, Government Municipalities, and Food Trees for Africa (FTFA), PlasticSA, MPACT and Applegreen.

“As CCBSA celebrates Recycling Month in September, we acknowledge that every bottle and can we produce and sell has a story. We know it’s a story that starts well, but now we’re saying that we also want it to end well – as part of another bottle or can instead of littering this beautiful country we live in,” she adds. “We therefore call on all stakeholders, employees, eco-movers, community leaders and others to join us in shaping the ongoing narrative of these bottles and cans.”

Recycling Month Events:

KZN: 19 & 20 September 2014

The International Coastal Clean-up Campaign, sponsored by CCBSA for the past 11 years, is a major event on the calendar aimed at cleaning up the environment and driving home positive messages to reinforce the importance of recycling and sustainable interaction with the environment.

“Our aim is to clean up over 600km of South Africa’s magnificent coastline and to beat last year’s collection of over three tons of litter,” says Ramogase. CCBSA’s initiative, in partnership with Ezemvelo KZN wildlife Conservation, PlasticsSA , MPACT, Rhino art and Applegreen, will see hundreds of stakeholders, CCBSA employees and others focusing their efforts on the coastal areas surrounding Mangroves Nature Reserve in Durban North and Richards Bay Naval Island.

Gauteng: 15-19 September 2014

Bophelong (15 September)

In addition to ridding the environment of litter and recovering recyclable PET bottles and cans, CCBSA’s initiative in Bophelong township south of Vanderbijlpark along the Golden Highway (6km from CCBSA Vaal depot) will see over 200 volunteers working on extending an existing community vegetable garden, the Tsolo Medicinal & Vegetable Garden.

“By supporting this community vegetable garden and upskilling and empowering this team, we will be contributing to a more sustainable enterprise development initiative,” says Ramogase.

The schools taking part in CCBSA’s Schools Recycling Programme will be also form part of the initiative as volunteers join hands in cleaning up the entrance to the township, which is home to over 45 000 people. “As a gateway to Vanderbijlpark, the Bophelong initiative, which has been endorsed by the Mayor of Emfuleni Municipality, is what we believe will be the beginning of a long and sustainable relationship with the community and the Local Municipality.”

“We believe wholeheartedly in the importance of driving sustainable development by embedding a culture of greening and thus, positively contributing to the economy through enterprise development and building environmental sustainCCBSAlity and resilience,” she says.

Alexandra (17 September)

On Wednesday, CCBSA’s Alexandra Clean up and Greening Campaign will also see CCBSA volunteers and the community joining hands in growing vegetables and cleaning the illegal dumping site while recovering as many cans and PET bottles as possible at the Gift of the Givers Foundation Community Garden, at the same time driving home the message of environmental responsibility.

“It’s one thing to talk about sustainability,” says Ramogase, “but the message drives home in a powerful way when people actually do something about it. By cleaning up litter and planting grass and gardens in strategically placed spots in the area, we hope to that the culture of sustainability within this community will grow very deep roots.”

Soshanguve (19 September)

On Friday, CCBSA will support the community of Soshanguve, north of Pretoria, by clearing one of its growing illegal dumping sites in Block G, in order to minimise the negative impact on the environment. “We will also be planting trees and creating a park in one of the areas that is fast becoming another dumping site,” says Ramogase. “We’re taking back tomorrow by force!”

In an effort to take the campaign beyond Recycling Month, the City of Tshwane – in partnership with CCBSA – is to include this site in its Adopt-a-Spot programme.

“This partnership will create the sustainability we’re aiming for and ensure that this site is never again used as an illegal dumping site. It’s a prime example of CCBSA’s ongoing initiatives to uplift communities through sustainable partnerships,” she concludes.

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Rakesh Rajbally

Managing Director: South Africa

Rakesh is C-Suite leader with 26 years of experience in General Management, Sales, Marketing, Logistics and Finance within the FMCG space. He currently leads the South African business for Coca-Cola Beverages Africa. He has a strong growth mindset and has successfully led CCBSA’s Commercial business unit. He is a sought after thought leader in developing & implementing revenue growth and route to market strategies in both modern and emerging markets. Under his leadership CCBSA recently completed a R6bn/ $400m investment in an Affordability growth strategy. He has also led CCBSA’s strategic and operational Customer management and recently achieved the #1 ranking across FMCG in the Advantage survey for 2 consecutive years.

Rakesh leads the CCBSA executive team that has been instrumental in successfully leading a large organization across major transformation changes including the merger of six entities to form CCBSA, the Sugar Tax introduction, Talent diversity strategy and other major productivity initiatives. He is a trusted partner and builds trust-based relations with business partners, stakeholders, and authorities.

His purpose statement “We have 2 hands, one to help yourself, one to help others” reflects in the many young leaders he has successfully coached and mentored.

Janett Forbes

Commercial Excellence Director

Janett is a seasoned financial, logistics, and commercial executive who joins us from Vector Logistics previously a division of RCL Foods where she held position of Finance Director.

Prior to this, Janett was part of the Coca-Cola family, having occupied various senior roles of Finance Manager, Category Manager, Revenue Growth Manager and Channel Development Manager within ABI in 2002 and 2016.

Janett is a qualified Chartered Accountant (CA(SA), has a Bachelor of Commerce degree from Rhodes University in Grahamstown and a higher diploma in Accounting from University of Natal in Durban.

Desilan Pillay

Logistics Director

He joined the Coke system as a Unit Manager Designate at ABI Midrand in 2008. Desilan encompasses 20 years of management experience from companies including Afrox (Linde Group), the South African Breweries (ABI soft drinks and SABMiller – now ABInbev), and Unilever.  

He has a wealth of experience and a vast skillset within South Africa and across the African continent – all at executive levels. This includes, but is not limited to, project management, engineering, production (gases), packaging (FMCG), as well as operations management, financial management, sales and distribution, procurement, and planning (demand, supply, and production). Desilan has managed portfolios across end-to-end Supply Chain (Sourcing, Demand, and Supply Planning), Warehouse Management, Production, and Distribution, including Customer Care, After-sales and reverse logistics. He was also accountable for the delivery of service excellence in order fulfilment, cost of goods sold enhancement via strategic sourcing, and the overall cash optimisation (inventory) across the business. His most recent role before re-joining the CCBSA family is as the Chief Operations Officer at Anchor Holdings, one of the largest privately-owned warehousing companies in South Africa.

Desilan is a qualified Mechanical Engineer and has completed a Management Development Programme from UCT. His areas of expertise include building high performance teams and E2E supply chain and commercial acumen.

Desilan has been happily married for the past 16 years and has a 12-year-old daughter and 18-month-old twins – a boy and a girl. In his spare time, he enjoys seeing new sights locally and abroad. He is always planning his next trip to an exciting destination together with his family.

Nozicelo Ngcobo

Public Affairs, Communications & Sustainability Director

Nozicelo started her corporate career in 1994 when she was recruited by Sasol into their Management Trainee Programme of the top 16 academic graduates in South Africa – class of 1993. In addition to Sasol, Nozicelo has since worked for listed companies such as Telkom SA, South African Breweries (SAB) as well as multi-national organisations such as Philip Morris International (PMI). In 2020, Nozicelo joined Coca Cola Beverages South Africa (CCBSA) as Director for PACS.

Nozicelo has a demonstrable track record in successfully developing and managing corporate affairs and regulatory strategies for complex industries such as alcohol, tobacco and recently the beverages industry. Nozicelo has strong professional networks spanning more than 25 years in both public and private sectors. Her strategic insights, value creation, solutions orientation, strong business/political acumen, solid networks and ability to mobilise teams to successfully execute towards a common vision are just some of the many attributes she brings into any organisation.

Nozicelo is an advocate of human rights, animal rights and has a passion for youth/women empowerment.

Michael John Wilson

Finance Director

Michael started his working career at KPMG as a Manager and Trainee Accountant from 2002 until 2006. After completing his articles, his highest position held at KPMG was Audit Manager and Office Administration Manager. In 2006 to 2009, he worked at BASF South Africa (previously known as Engelhard South Africa), where he was appointed as Site Controller – Mobile Emissions Catalysts Division. He also served as a Team Leader for Finance when the company changed its ERP from JD Edwards to SAP. In 2009, Michael joined Coca-Cola Fortune (CCF) as Finance Manager – Business Support.

In 2015, he was assigned to the CCBA integration team as a Finance work stream member and later that year, Michael was appointed Finance Manager for Marketing, Sales and Distribution. Michael relocated to Windhoek, Namibia in January 2016 as Financial Director for Coca-Cola Beverages Namibia. In October 2017, Michael returned to Port Elizabeth as Group Financial Controller for CCBA, a position he currently holds. He serves on a number of boards and audit committees within the CCBA Group.

In 2000, Michael graduated with a B.Com (Accountancy) Degree from the University of Port Elizabeth and a year later, he completed his B. Com Honours (Accountancy) at the same university. He was admitted as a Chartered Accountant (CA) in 2005. In 2010, he completed his Executive Development Programme at the University of Stellenbosch Business School.

Moses Lubisi

Manufacturing & Technical Director

Moses has over 20 years of extensive experience spanning various industries such as Sugar, Food and Beverages, and Mineral processing, including 15 years within the Coca-Cola system, Moses brings a wealth of knowledge to this role.

His journey within CCBSA has seen him excel in positions ranging from Plant Manager, Regional Manufacturing Manager (Coastal) in CCBSA to Executive Director for Appletiser (Pty) Ltd. Before returning to CCBA within Group Office, Moses served as an Operations Director at Illovo Sugar (Pty) Ltd. His expertise lies in strategy formulation, governance and execution, with a focus on end-to-end value chain orchestration across manufacturing, warehousing, logistics and supply chain management.

Moses has held senior and executive management roles for over six years, overseeing regional and enterprise-level strategies, assets and resource allocation.

Agatha Masemola

Strategy and Performance Director

Agatha joined CCBSA in April 2020 from Absa Corporate and Investment Bank Africa, where she held various roles in the past nine years, including as Managing Principal for Strategy & Business Transformation and Chief of Staff to the Chief Executive of Barclays Africa Corporate Bank. She was a key figure in the build-out and integration of the Corporate Bank across 13 African markets.

Prior to joining Absa, Agatha was a Senior Management Consultant in Strategy and Innovation at Deloitte Consulting, South Africa. At Deloitte, Agatha worked on several executive-sponsored strategy and innovation projects across various sectors, as well as driving new business development. Prior to Deloitte, she worked in Life Sciences R&D for over ten years, both as a full-time researcher with publications in peer reviewed journals, and as a Portfolio Manager & COO for a biotechnology fund management, focusing on investment in early-stage biotech ventures and commercialisation.

Agatha holds a PhD in Medical Biochemistry from the University of Cape Town and has completed post-Doctoral research in South Africa and the USA. She obtained her BSc (Biochemistry and Physiology) and MSc (Biochemistry) from the University of the North. She completed a Management Advancement Programme at Wits Business School to help her transition from laboratory to business.

Agatha loves to travel and enjoys experiencing different cultures and sampling local cuisine.

Hannes Prinsloo

Country Sales Director

Hannes comes with a wealth of experience and strong commercial operations expertise stretching over 30 years within the Bottling system; truly an example of “home grown timber”.

In his most recent role, of General Manager Commercial, he managed the Revenue Growth, Route to Market, Category management, Channel Development and Knowledge and Insights. His previous experiences include that of General Manager Operations, District Manager and National Account Manager.

Among his career achievements, he counts being inducted as a Grand Master in 2021, which is a true testament to his passion for people, strong work ethic, and unwavering commitment to performance. The Masters are seasoned professionals in our core functions (Commercial, Logistics & Manufacturing) who have consistently delivered exceptional results in their 20-plus years of service in the organisation. CCBSA bestows its highest honour these professionals who have shown exemplary commitment, fortitude, passion, loyalty and most importantly, value-adding leadership.

In May 2023, at the annual Coca-Cola Beverages Africa (CCBA) General Management Meeting (GMM) Awards, he was honoured to receive the CEO Award, which honours exceptional leadership that sets a clear example of consistently living our values. In his leisure time, Hannes follows a wide variety of debate platforms and sports.

Mkuseli Dlikilili

Human Resources Director

Prior to Mkuseli’s appointment to CCBSA, Mkuseli was Group Executive: Human Resources at Pioneer Foods, he  worked for leading South African organisations, including Eskom, SAB, Dulux and Portnet.

Mkuseli’s extensive experience in the FMCG environment includes playing a leading role in Pioneer Foods’ successful listing on the JSE and the integration of SA Dried Fruit and Ceres Fruit Juices. Mkuseli is passionate about empowering and developing people to realise their full potential, as well as contributing positively to all the spheres of their lives, and the accentuation of human dignity. He describes himself as an authentic, resilient, reliable, courageous, humble, principled and value-based person, and a committed Human Resources professional.